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Logo of the EUHeritage with the title of the report

The report Skills profile for cultural heritage is part of the outcomes of the EU funded project EU Heritage, a transnational project developed under Erasmus + EU program (Sector Skills Alliance for Design and Delivery of VET), coordinated by Materahub and aimed at a number of players in the sector of cultural heritage and tourism: heritage and cultural tourism professionals,  SMEs, startups and entrepreneurs, artists, creative and other professionals from the Cultural and Creative Industries.

The report was the result of a research carried out as part of the project Skills for promotion, valorisation, exploitation, mediation and interpretation of European Cultural Heritage. The main purpose of the research was to identify the skills and needs in the sector of cultural heritage and other industries related, in order to elaborate a skill profile for cultural heritage managers and other professional who are active in the heritage promotion, valorisation, exploitation, mediation and interpretation. 

The research was carried out from February to September 2019 and included three main activities: desk research, quantitative research (survey) and qualitative research (interviews with professionals). 

Digital skills for heritage professionals: the state of play

Some very interesting outcomes are presented regarding the availability of training in digital skills and the strong need to acquire this set of skills. 
Within the areas of activity identified by the project, it is worth noting that most of all the respondents in the area of heritage promotion expressed the need to improve outreach and community involvement skills, network building skills, and a large majority mentioned in this sense the need for marketing and social media skills. In the area of heritage exploitation most of the respondents mentioned the need to improve know-how to innovate, while in the mediation and interpretation one, the category of desired trainings was a more generic "digital skills".
One interesting element was the fact that almost half of the respondents don’t find formal education acknowledgments and skills to be enough, and would need more training on project management, public relations, audience engagement and development, data collection and analysis and basic computer use. 

Digital and media literacy is considered by the professionals interviewed as another important skill , and it is mentioned that the age gap tends to be a blocking element to the adoption of new technologies in various areas of activity. The willingness to learn new things and experiment with new and innovative techniques helps in all aspects of heritage promotion, valorisation, exploitation and interpretation, and there is a clear awareness that being digitally literate does not mean being an expert in the digital environment, but it requires having at least a basic understanding and overview of why and how to use digital technologies. 

It is also acknowledged that digitization and the increase of ICTs in the cultural heritage sector facilitates outreach to a wider audience. Some of the respondents hold the opinion that there is a large shortage of digital competences amongst organizations.
Among the conclusions of the report is the shared opinion of most respondents that the digital environment is already present in the cultural heritage sector and as such, professionals are expected to have good digital skills and also be willing to stay up to date and learn about new technologies and ways to implement them into their projects or institutions.
Although there are gaps in digital skills in the heritage sector, upskilling and reskilling professionals will be a fundamental tool for the further development of the whole sector, both regarding the outreach and community building and user experience of the public, and for the fundraising activity, with the use of crowdfunding, for example. 


© EU Heritage Project

Skills intelligence publication details

Target audience
Digital skills for the labour force.
Digital technology / specialisation
Geographic scope - Country
Industry - field of education and training
Arts and humanities not further defined
Fine arts
Sociology and cultural studies
Geographical sphere
International initiative
Publication type