Podcast: How games can be a competitive advantage Created byHans Ravnkjær Larsen|Updatedago For any company, one of the core challenges is gaining attention in the market and building loyalty and strong customer relationships. For IT and digital transformation leaders, the challenge is building capabilities such as data-driven personalization and leveraging new AI technologies. This is why gaming is relevant. Gaming is fundamentally about designing motivations, feedback loops, and progress. Most people love gaming, which is why major global brands are implementing gaming as part of their business strategies.Participants:Bastian Bergmann, author of the book ‘Press Play – Why Every Company Needs a Gaming Strategy’, cofounder and COO of SolstenBo Rasmussen, Chief Commercial Officer at Experian in Northern EuropeJakob Færgeman, Global Consultant at ExperianKim Stensdal, head of communications at Dansk IT – The Danish IT SocietyThis podcast is produced by Dansk IT and sponsored by Experian. News detailsDigital technology / specialisationDigital skillsTelecommunicationsWeb DevelopmentArtificial IntelligenceDigital skill levelBasicAdvancedDigital ExpertIntermediateGeographic scope - CountryDenmarkAustriaBelgiumBulgariaCyprusRomaniaSloveniaCroatiaCzech republicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryItalyIrelandMaltaLatviaLithuaniaLuxembourgNetherlandsPortugalPolandSwedenSpainSlovakiaAlbaniaAustriaBelgiumBulgariaCroatiaCyprusCzech republicEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSwedenUnited KingdomShow moreShow lessLog in to comment
