Artificial Intelligence in Practice: Use Cases from Businesses in Germany Created byDörte Stahl|Updated12 April 2026The use of artificial intelligence (AI) is becoming increasingly important in day-to-day business operations. As part of a series of webinars, the German Chamber of Industry and Commerce (DIHK) has compiled various case studies illustrating the areas in which companies are already using AI and the potential it offers.Background of the webinar seriesThe examples are taken from the ‘breAIkfast’ series, which brings together different perspectives on the use of AI. Contributions come from researchers and IT service providers as well as practitioners from various industries. The events were recorded and are available as a collection of use cases.The content highlights specific applications of AI in various business contexts and also addresses regulatory developments at European and national level. In this way, the potential of AI is demonstrated in practice.The series will continue with further use cases.Previous use cases at a glanceAI in media productionThis webinar demonstrates how AI is transforming processes in film production. Using practical examples, it illustrates how storyboards, visualisations and other production stages are being adapted through the use of AI.AI in logisticsIn the field of unit load logistics, the webinar demonstrates how AI is used to improve transparency, optimise processes and load transport vehicles more efficiently.AI in industry and manufacturingPractical examples from the industrial sector illustrate the use of AI in manufacturing processes, such as welding or the coating of materials, as well as in the development of technical systems.Sales and ServiceThe use of AI in sales and service processes is explained using examples where customer enquiries are answered automatically and workflows are accelerated.Assessment and Prioritisation of Customer EnquiriesA practical example from a medium-sized business demonstrates how an AI solution is used to assess and prioritise customer enquiries and support decision-making processes.Generative AI and Business DevelopmentThe webinar explores potential applications of generative AI, including the creation of quotations, the analysis of documents and the search for new material combinations.AI, Tourism and EnergyUsing the example of a hotel business, the webinar demonstrates how AI can be used to manage and reduce energy consumption.About the German Chamber of Industry and CommerceThe German Chamber of Industry and Commerce (DIHK) represents the interests of more than three million companies in Germany. As the umbrella organisation of the 79 Chambers of Industry and Commerce (IHKs) and in cooperation with the Network of Chambers of Commerce Abroad (AHKs), it contributes economic-relevant topics to political decision-making processes.News detailsWebsite linkUse-Case Collection AIDigital technology / specialisationArtificial IntelligenceDigital skill levelAdvancedBasicIntermediateGeographic scope - CountryGermanyShow lessGeographical sphereEU institutional initiative Share this page Log in to comment
The European Commission adopts its own approach on development and use of Artificial Intelligence News