The 2025 edition of the AdWiseOnline Campaign runs under the motto "Play smart, spend wisely - mind the hidden costs!", spotlighting in-game marketing and diving deeper into critical issues like persuasive design, dark patterns, loot boxes, pay-to-win-mechanisms, psychology tactics and many others. Within the scope of the campaign, ran under the umbrella of the European Commission's Better Internet for Kids initiative, the resource hub comprises of educational materials, a YouTube channel with several podcasts PodcastsThe podcast series have a dedicated channel on YouTube. Episodes tend to dive into key aspects for young people around marketing and gaming, such as the psychology behind in-game marketing or how regulation takes place around marketing practices overall. Be wise - Outsmart online ads and traps! - interactive guideThe interactive guide can take you through the whole process of how companies actually make money from running online advertising. It also provides tips to young people to help them escape such marketing traps and delves into the online rights they absolutely should know about. Bonus points: it's available in 29 different languages! Check it out here. You may also be interested inOther training material14 February 2025AdWise Online AdWiseOnline is an initiative operating under the Better Internet for Kids (BIK) initiative, dedicated to protecting children and young people as consumers in digital spaces by increasing awareness of manipulative marketing strategies. This... Basic +1IntermediateMethodologyComprising of a variety of educational resources, self-assessment tools, podcasts and a resource hub for in-game marketing topics, with a special focus on young people. Additional informationIndustry - field of education and trainingEducation not further definedInformation and Communication Technologies (ICTs) not further definedTarget audienceDigital skills in education.Digital skills for allGeographic scope - CountryAustriaBelgiumBulgariaCyprusRomaniaSloveniaCroatiaCzech republicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryItalyIrelandMaltaLatviaLithuaniaLuxembourgNetherlandsPortugalPolandSwedenSpainSlovakiaShow moreShow lessTarget languageBulgarianCroatianCzechDanishDutchEnglishEstonianFinnishFrenchGermanGreekHungarianIrishItalianLatvianLithuanianMaltesePolishPortugueseRomanianSlovakSlovenianSpanishSwedishGeographical sphereEU institutional initiativeTarget groupNon-Native SpeakersPersons in secondary/compulsory educationPersons who have completed tertiary education (EQF 7)Persons in primary educationPersons with 3-10 years work experienceNative SpeakersWebsite linkAdWise Online Podcasts Log in to comment
Other training material14 February 2025AdWise Online AdWiseOnline is an initiative operating under the Better Internet for Kids (BIK) initiative, dedicated to protecting children and young people as consumers in digital spaces by increasing awareness of manipulative marketing strategies. This... Basic +1Intermediate
