AI For Business (Digital4Business)

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In this transformative AI for Business module, you’ll dive deep into the core concepts of artificial intelligence and machine learning. Through a blend of theoretical knowledge and practical application, you will learn to design, train and evaluate advanced ML models.

Our innovative curriculum includes real-world projects, strategic AI applications, and a strong emphasis on ethical and sustainable practices. By mastering these cutting-edge technologies, you’ll be empowered to drive efficiency, enhance decision-making, and gain a competitive edge in the business landscape. Join us and become a leader in the AI-driven future.

Key Details

The fully online AI For Business module employs an innovative hybrid learning approach, alternating between synchronous and asynchronous activities. Expert tutors guide you through lectures, individual study, and hands-on laboratory work. We incorporate key strategies such as problem-based learning and the flipped classroom model to enhance engagement and understanding.

Emerging technologies, including AI, are utilised to enrich your learning experience. Formative assessments provide ongoing feedback to help refine your study approach. The course is assessed through a project (50%) and a proctored written final exam (50%), ensuring a comprehensive and practical understanding of the material.

Classroom and demonstrations: 24 hours
Practical work/tutorials: 36 hours
Independent learning: 190 hours
Total: 250 hours
Credit points: 10 ECTS

Learning objectives

In this AI for Business module, you will gain comprehensive knowledge and practical skills in artificial intelligence and machine learning. Through hands-on projects and strategic applications, you will be prepared to drive innovation and ethical AI practices, driven by the following learning objectives:

Analyse, synthesise, and innovate within artificial intelligence and machine learning, emphasising critical understanding and the capability to advance the field
Design, train, and critically evaluate advanced machine learning models, focusing on innovative data and optimisation strategies to boost performance in business applications
Employ innovative techniques for rigorous machine learning model performance assessment, interpret results, and effectively communicate implications across various business contexts and to diverse stakeholders
Apply strategic thinking in AI and ML for complex applications, assess effectiveness critically, propose innovative solutions or improvements, and improve problem-solving and decision-making skills
Teamwork to develop AI solutions, enhancing collaboration skills, team competences, and service orientation towards addressing business needs
Critically explore AI and machine learning’s ethical, societal, and environmental impacts, and propose ethical, sustainable development and implementation practices within business environments

Subjects covered

AI for Business is a 10 ECTS module delivered over 5 hours per week for 12 weeks. An indicative schedule of topics to be addressed each week is outlined below: