Data Science for Business Innovation

Data Science for Business Innovation, created by EIT Digital, targets management-level employees and business executives throughout industry sectors, who are interested in learning more about data science and its potential to stimulate business innovation. Data Science for Business Innovation combines a wide range of learning activities - introductory lectures, video materials, reading material and online tutorials to introduce concepts such as big data, machine learning, data valorisation (i.e the ability to extract from data the solutions and answers relevant to business needs) and data-related communication.

Course topics cover the essential concepts surrounding data use, needs, and analysis, including machine learning methods and their respective advantages and disadvantages, or practical applicability issues. Participants are also introduced to essential data science concepts, tools and methods through a variety of use cases and success stories of different innovative data science applications. In addition, the course attempts to convey the importance of data science as a field, and clarify the main types of problems that data science can offer a solution for. Learners also have the chance to understand the role of machine learning and artificial intelligence, and discover practical guidance on implementing and deploying technology solutions within their own contexts. All topics are covered with realistic example-based lectures, use cases, and supporting learning material. 

The course is offered for beginners and requires no technical knowledge or understanding. It can be audited for free through the Coursera learning platform, which requires users to pay for certification and assessment.