Digital4Business - Generative AI module

The Generative AI module aims to develop the digital leaders of the future. This cutting-edge programme provides an in-depth examination of generative AI technologies and their role in driving digital transformation.

Through this module, you will develop mastery in natural language processing (NLP) and transformer models, gain proficiency in prompt engineering, learn to automate tasks using AI, and adopt ethical AI development practices.

Key details

To provide a robust and engaging learning experience, this module incorporates diverse teaching methods, including fully online learning with a blend of synchronous and asynchronous activities, lectures, seminars, and workshops. The curriculum is enriched with interactive elements such as hands-on projects, exercises, group work, and real-time collaboration. Join us to enhance your skills and become a leader in the evolving field of generative AI.

Learning objectives

Upon completing this module, participants will be able to:

• Analyse and differentiate between core principles and mechanisms of generative AI technologies, including text, image, video, and code generation (Transferable Skills: analytical thinking, critical thinking)
• Evaluate recent advancements in generative AI through academic and industry research, understanding their applications and limitations (Transferable skills: research and communication skills)
• Design and implement effective prompt engineering strategies for optimising generative AI outputs in diverse contexts (Transferable skills: problem solving, creativity)
• Develop competencies to architect and integrate generative AI models into complex real-world applications, assessing their potential impact and effectiveness
• Innovate by identifying and exploiting opportunities for leveraging generative AI in creating novel business solutions across various sectors and activity domains