Free course on digital business transformation from Prometheus and EU4Digital

How do digital technologies help businesses grow, automate processes and work more efficiently with data? The answers to these questions can be found in the free online Business Digitalization course available on the Prometheus platform.

The course is dedicated for entrepreneurs, managers and professionals to understand how to implement digital tools, build modern business models and use data to make effective decisions.

During the training, participants will learn about:

• Basics of digital business transformation;
• Digital business models;
• Automation of business processes;
• Use of data for decision-making;
• Application of AI in business;
• Basics of cybersecurity;
• Modern digital tools for the development of companies.

Course Structure

• Module 1: Introduction to Digitalization and Customer Experience: Understand the difference between digitization, digitalization, and digital transformation. Learn how to meet customer expectations using digital tools such as social media and mobile payments.
• Module 2: Digital Business Models: Explore subscription services, e-commerce, and the "freemium" model. Learn how to digitize your business.
• Module 3: Digital Transformation Strategy: Develop a step-by-step digital strategy for your business. Learn how to measure success using key performance indicators (KPIs).
• Module 4: Digitalization and Automation of Processes: Automate repetitive tasks such as invoicing, scheduling, and communication with customers. Save time and minimize errors with simple digital tools.
• Module 5: Data and Analytics for Small Businesses: Use free tools like Google Analytics and Excel to track customer behaviour and sales trends. Make data-driven decisions to improve profitability.
• Module 6: Cybersecurity and Data Privacy: Protect your business from cyber threats with essential security tips. Learn how to set up two-factor authentication and recognize phishing attacks.
• Module 7: New technologies for SMEs: Explore artificial intelligence, the Internet of Things, cloud computing, and blockchain. Find out the available ways to integrate these technologies into your business.
• Module 8: Shaping Digital Culture: Build digital thinking in your team. Learn simple change management steps to encourage digital adoption.

The course lasts 14 hours, runs completely online, is available in Ukrainian and English, and after successful completion, participants receive a Prometheus & EU4Digital certificate.

Sign up here: https://prometheus.org.ua/prometheus-free/business-digitalization/