Skill-based CPD courses

EIT Culture & Creativity, an initiative of the European Institute of Innovation and Technology, invites proposals to develop and deliver skills-based Continuing Professional Development (CPD) courses addressing urgent skills gaps in the European audiovisual and media sector. The call supports short, practical, flexible training that helps professionals adapt to technological and market changes, with a focus on intellectual property, artificial intelligence and digital storytelling. Courses should promote innovation, responsible technology use and the practical application of new skills in professional contexts.

Activities

Applicants must propose a course under one of three thematic strands:

• Strand A – Intellectual Property, Rights Management and Content Exploitation: Developing skills in licensing, rights management, contract negotiation, intellectual property valuation and the commercial exploitation of audiovisual content.

• Strand B – Artificial Intelligence in Audiovisual Production and Workflows: Training in AI-enabled production and post-production, content verification, synthetic media, automation and compliance with European regulatory frameworks.

• Strand C – Storytelling for Digital, Interactive and Cross-Media Environments: Developing narrative design for immersive and interactive media, transmedia storytelling, AI-assisted creation and audience engagement across digital platforms.

Courses must be practical, modular, primarily online and asynchronous, and delivered mainly in English. Proposals must define measurable learning outcomes and an appropriate assessment method, and contribute to at least two of the call’s stated objectives.

Eligibility Criteria

• Applicants must be legal entities established in an EU Member State or a country associated with Horizon Europe

• Single-applicant proposals are open only to higher education institutions, vocational education and training institutions, or accredited professional training providers.

• Consortium proposals must include 2–3 independent legal entities established in at least two eligible countries. The coordinator must be an eligible education-sector organisation; additional partners may include education and training providers, industry partners, non-profits, and research, media or cultural institutions.

• Proposals must target at least 600 successful participants in eligible training activities, of whom at least 30% must be citizens of EIT RIS countries. Activities must define learning outcomes and include competency assessment.

• At least 50 places must be offered free of charge to beneficiaries of EIT Culture & Creativity’s Innovation and/or Business Creation Programmes during the project.

Funding

• Number of projects funded: 8

• Total budget: Up to 600.000 EUR

• Maximum funding per project: 75.000 EUR

• Funding rate: 50% of eligible costs

• Funded courses must share 25% of course-generated revenue with EIT Culture & Creativity and commit to continuing delivery for at least five years after the funding period.

Timeline

• The deadline to submit applications is set to 30 October 2026, 17:00 Brussels time.