Business Analytics - MERIT Short Course Series

Business Analytics is a Massive Open Online Course (MOOC), designed as part of a joint effort between Riga Technical University (Riga Business School) and Vilnius Gediminas Technical University, within the framework of the Digital Europe Programme-funded MERIT project, which aims to boost the number of ICT experts Europe has at its disposal. 

The course introduces the fundamental principles of business and data analytics, focusing on how data can be transformed into valuable insights to support decision-making and solve real-world business problems.

About this course

This course provides a practical introduction to business analytics and the role of data in modern organisations. Participants will learn the principles of data collection, storage, and analysis, as well as how to apply analytical methods and software tools to extract meaningful information and support business decision-making. Through practical assignments and a final project, learners will develop the skills needed to analyse business data and address common analytical challenges.

Course details

• Format: Online, self-paced
• Training dates: Flexible start and completion (ideal for independent learning) 
• Duration: Approximately 6–8 weeks (depending on pace)
• Mode: Includes video lectures, interactive exercises, practical assignments, and a final course project.

Prerequisites

The course is designed for beginners and does not require advanced technical knowledge. Participants should have basic IT skills and be comfortable using a personal computer to complete practical assignments.

Learning outcomes 

Upon successful completion, participants will be able to:

• Understand the principles of business and data analytics and their role in modern business operations and management. 
• Collect, organise, store, and analyse data to transform it into actionable business information. 
• Select and apply appropriate analytical methods, software, and tools to solve business-related data analysis problems. 
• Support business decision-making through data-driven insights and information extraction. 

Further details and enrolment 

To access the course, you need to register to the system via MERIT's learning platform, or have an existing account in it. Then select the Business Analytics course and for enrolment use enrolment key MERIT_BA. 

Your enrolment will be active for 60 days.