Artificial Intelligence for Marketing: from curiosity to reference in 3 months

Digit@l Tuesdays | Webinar “Artificial Intelligence for Marketing”

26 May 2026, Tuesday

online

3 p.m.

On 26 May, the IAPMEI SME Academy promotes another Digit@l Tuesday, with the theme Artificial Intelligence for Marketing: from curiosity to reference in 3 months.

With artificial intelligence (AI) gaining space in marketing, affirming itself as a resource with real impact in the development of ideas, content production and process organization, it is important to understand how to integrate these technologies in a useful and strategic way in the work routine.

From supporting reasoning and decision-making, to accelerating creative production, to automating tasks and creating more efficient systems, AI opens up new possibilities for marketing teams and professionals.

Key dimensions 

Throughout this session, a practical course of evolution in three months will be explored, focusing on three key dimensions: think better with the support of language models, expand creative possibilities using generative AI and automate processes with greater discretion and less friction.

With the participation of Pedro Armbrust, the approach will be oriented towards the concrete application of these tools in the context of marketing, showing how AI can contribute to real efficiency gains, without replacing what continues to depend on the human eye: strategy, creativity, judgment and critical thinking.

Participate and find out how to turn point-to-point use of AI into a more structured, useful and result-oriented approach.