Digital Marketing Tools (Instagram) - Level Up

Digital Marketing Tools (Instagram) is an Instagram marketing course that combines theory and practice. You will learn how to create and share effective content on Instagram and improve your visibility through marketing and how artificial intelligence can be used in making social media publications.
Course overview
The course combines theory and practice, offering a balanced approach to Instagram marketing where theoretical concepts are supported by practical exercises. Participants have the opportunity to apply what they have learned directly on their own phones, ensuring that the learning experience is effective and hands-on.
Additionally, the course covers various publishing options, exploring how different content formats impact visibility on Instagram. Suitable for everyone, whether you're just starting out or already an experienced user, the course provides valuable information and skills for enhancing your marketing efforts on the platform. This course aims at:
- Raising awareness: The aim of the training is to deepen the understanding of Instagram's operation and its possibilities as a marketing channel.
- Development of practical skills: Participants will learn how to create and share content effectively on Instagram and how to use different publishing options.
- Application of skills in marketing: At the end of the course, participants have the skills to use what they have learned in Instagram marketing and develop their own strategy on the social media platform.
About Level Up
The course is developed under the framework of the EU-funded Level up. Level Up aims to empower the labor force of European SMEs in digital competencies, through the development and provision of short-term and industry-oriented training courses targeting SMEs and job seekers, focusing on the following key capacity areas: Cybersecurity, Data Literacy, Data Analytics, Artificial Intelligence, microelectronics / microcontrollers, Internet of Things, 3D printing and 3D modelling, cloud and programming.