Digital4Business - Generative AI module
The Generative AI module is part of the DIGITAL4Business European Master’s programme, a €20m EU-funded project that is shaping the digital leaders and strategists of tomorrow. Generative AI is a cutting-edge programme that explores application across different sectors and activity domains and is designed for individuals aiming to leverage generative AI's transformative potential, driving forward-thinking and competitive advantage in the business landscape.
This innovative module is structured for both synchronous and asynchronous learning, integrating hybrid learning methodologies and featuring expert tutors who guide students throughout their learning journey. It employs advanced teaching strategies, including Problem Based Learning, Gamification, and the Flipped Classroom approach. Leveraging emerging technologies like Artificial Intelligence, the course aims to enrich the digital learning experience and apply these innovative teaching methods effectively.
Module highlights
The module provides a practical introduction to generative AI and its broad range of transformative applications. Using state-of-the-art models, it encompasses text, image, audio, video, and data generation. Students will master techniques like prompt engineering to control and customise generative model outputs. Responsible development practices and ethical considerations around synthetic media are emphasised. Case studies in marketing, medicine, and computer science showcase cutting-edge generative applications and their business value. The course encourages innovation by enabling students to identify opportunities for employing generative AI to devise novel business solutions.
Learning Objectives
Upon completing this module, participants will be able to:
- Analyse and differentiate between the core principles and mechanisms of generative AI, focusing on text, image, video, and code generation technologies.
- Critically evaluate recent advancements in generative AI, including cutting-edge techniques, models, and applications, using academic and industry research.
- Design and implement effective prompt engineering strategies for optimising interactions with generative AI models.
- Develop competencies to architect and integrate generative AI models into complex real-world applications, assessing their potential impact and effectiveness.
- Innovate by identifying and exploiting opportunities to leverage generative AI to create novel business solutions across various sectors and activity domains.
