YourConnectivity Box - Luxembourg
Artificial intelligence (AI) is now intertwined within many everyday digital services and products: from personalised offers and tailored recommendations, to the chatbots we use when we need support, or the decision-making processes we have successfully automated. While these recent developments bring ease-of-access and efficiency gains, they invariably make consumers' digital choices more complex, and less transparent in the long-run.
Against this backdrop, YourConnectivity Box - developed by MyConnectivity, in collaboration with a large network of public, private and non-progit actors in Luxembourg - aims to strengthen citizens' ability to make informed digital choices in an increasingly AI-enabled environment. The initiative was launched as part of Luxembourg's national ultra-high-speed connectivity strategy.
Background and context
For digital natives and the younger generations, digital is akin to easy. But many consumers throughout Luxembourg and the EU still struggle to understand how digital services work, how their data is being used, or where the logic behind certain automated decisions runs. As a breakthrough technology, AI can accelerate these changes further by introducing opaque mechanisms and personalised approaches that are difficult to compare, leading to decisions that are rarely challenged due to lack of proper understanding.
YourConnectivity Box addresses these challenges by focusing on empowering users. It does not seek to train experts, but to give everyone the keys to ask the right questions and better understand their rights.
About YourConnectivity Box
The YourConnectivity Box is a hybrid tool, consisting of a physical card game and an enriched digital version. It has been co-created by more than 15 organisations and is available in Luxembourgish, French and English, to reach a wide and diverse audience.
More precisely, the tool brings forward:
- 40 maps addressing common digital consumption situations
- Clear explanations of key concepts related to digital and AI
- Practical questions and benchmarks to compare and decide
- Online resources to learn more, upskill and go further
How the tool promotes more informed digital choices
The YourConnectivity Box supports users in four main areas:
- Understanding digital services and contracts
- Protect your personal data and devices
- Identify scams and deceptive practices
- Know who to turn to in the event of a problem or dispute
By linking sometimes abstract concepts, such as AI or algorithmic decisions, to concrete everyday situations, the tool makes digital rights more accessible and enforceable.
Why is this a good practice?
YourConnectivity Box is a practical digital literacy and inclusion tool developed in Luxembourg to help citizens better understand, manage and protect their digital connectivity and online services. Designed for a broad, non-technical audience, it combines a simple digital platform and, in some cases, a physical card-based toolkit that guides users through everyday digital issues such as choosing and comparing internet or mobile offers, understanding contracts, strengthening cybersecurity practices, recognising online scams, and knowing where to seek help or mediation.
Its main strength lies in translating complex regulatory, consumer-rights and cybersecurity topics into clear, actionable guidance, available in multiple languages, and closely linked to trusted public services. Developed through a strong multi-stakeholder partnership involving government bodies, regulators, consumer organisations and cybersecurity actors, the tool has been piloted with municipalities and promoted for local distribution, positioning it as a scalable good practice for digital skills and digital inclusion.
A transferable good practice
The YourConnectivity Box is an example of good practice in consumer protection, digital literacy and inclusion. It shows that AI challenges can be addressed not only through regulation, but also through concrete educational tools that empower citizens. As AI continues to transform digital services, this type of initiative helps ensure more transparent, fairer and truly user-centric innovation.
