E-commerce Platforms for Direct Farm-to-Consumer Sales

E-commerce Platforms for Direct Farm-to-Consumer Sales is a practical seminar focused on enabling farmers and agribusinesses to sell products directly to consumers through digital channels. The main aim of the seminar is to introduce participants to e-commerce models, online marketplaces, farm-branded web shops, digital payment systems, order fulfillment, and last-mile delivery solutions. The seminar highlights how e-commerce can increase farm income, strengthen customer relationships, and improve market access for local and sustainable products.

The seminar targets: farmers, small and medium agribusinesses, food producers, agricultural workers, students and teachers in agriculture, marketing, or business studies, advisors, and members of the general public interested in short food supply chains. No advanced digital or marketing experience is required.

Enrolment deadline: No deadline.
Assessment / submissions: No assessment.
Fees and financial aid: The seminar is free of charge. In editions where fees apply, financial aid or reduced fees may be offered to students and small-scale farmers.

Learning outcomes: Upon completion, participants will understand key e-commerce platforms and tools, be able to evaluate platform options, set up a basic farm-to-consumer sales strategy, manage online orders and payments, and apply digital marketing and customer engagement practices to support direct sales from farms to consumers.