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Digitalization stands as a powerful catalyst for innovation, economic efficiency, and heightened productivity. Yet, in its transformative wave, it brings forth challenges for small and medium-sized enterprises (SMEs) in the tourism sector. Acknowledging this dual nature of digitalization, the European co-funded project Tourbit (“Fostering digitalisation of European tourism SMEs”) embarks on a mission to empower tourism SMEs across Europe.

The core objective of Tourbit is twofold: to enhance the digital skills and capacities of SMEs and to foster a culture of innovation. By equipping businesses with the necessary expertise, TOURBIT aims to bolster the resilience of these enterprises, making them more competitive in the ever-evolving digital landscape. This initiative not only promotes the uptake of digitalization and innovation but also paves the way for a faster and more sustainable transformation of the European tourism sector.

Launched in January 2022, Tourbit's comprehensive efforts will continue to unfold until June 2024, ensuring a lasting impact on the digital future of tourism businesses in Europe.

Organisation Details

National coalition member
Organisation category
Target audience
Digital skills for the labour force.
Digital skills for ICT professionals and other digital experts.
Digital skills in education.
Digital skills for all
Digital technology / specialisation
Geographic scope - Country
Industry - field of education and training
Generic programmes and qualifications not further defined