SEO Training Programme - Cyprus

The Human Resources Development Authority of Cyprus (HRDA) is offering a series of free training programmes to support the development of new skills for all citizens in Cyprus, and encourage upskilling existing ones. The programmes are tailored for professionals (and those with an interest in) human resources and aim to equip participants with the tools and skills they need to respond to the current and future demands of the labour market. This is especially important given the rapid speed of the digital transition, and the need to evolve the skills for all citizens, the labour force, students and teachers, and ICT experts themselves.
Fostering digital skills in Cyprus for all
Under the project ‘Training programmes for digital skills’, funded by the European Union Recovery and Resilience Facility – NextGenerationEU through the Cyprus Recovery and Resilience Plan, training programmes are provided using face-to-face education in all provinces of Cyprus, but also through distance e-learning. In addition, tailor-made training programmes are offered in which only unemployed persons who are registered with the Public Employment Service register are offered, for which training, travel and other allowances are paid.
Digital skills trainings offer an opportunity for every citizen to equip themselves with the necessary knowledge and skills required in the modern digital society. It is worth noting that in addition to those employed in the private sector and the unemployed, for the first time self-employed and public sector employees are given the opportunity to participate free of charge in training programmes of the HRDA.
More details about this training programme
SEO, or search engine optimisation is needed in a variety of contexts and across business sectors. Every business needs an expert to show them the way of making themselves more visible online, or increasing the number of people their advertisements reach. Media and media organisations use SEO techniques to understand better audience trends and publish content in a way so it's readable and accessible. With more and more operations moving online and SEO being directly linked to accessibility, the opportunities for this skillset are huge.
Through the training programme offered via ERMIS, participants can acquire the skills and knowledge they need to confidently optimise websites and search engines. The training programme covers the following modules:
- Introduction to Search Engine Optimisation (SEO)
- Key principles of the SEO
- Introduction to Pay Per Click (PPC)
- SEO and keywords
- PPC (pay-per-click) advertising strategies
- Digital Display Advertising
- Use and exploitation of Google AdWords
- Optimising a web page for Google Search
More information is available via the HRDA's Platform Ermis and through the links below.