Digital Marketing Tools (Canva) - Level Up

The course provides a comprehensive introduction to Canva, focusing on both theory and practical exercises. The goal of the course is to equip participants to utilize Canva effectively in their own marketing videos. This course will cover the following topics:

• Developing visual identity in Canva  
• Brand targeting: Understanding your target audience and brand  
• Graphic design and style creation in Canva Videos  
• Effective Marketing Materials: Planning and Executing Advertising Videos in Canva

The goal of the training is to provide participants with a thorough understanding of how to use Canva through both theory and practical exercises. Participants should have an in-depth understanding of Canva's concepts and policies. The goal of the training is to ensure that participants learn how to effectively apply Canva's tools and features in their own marketing videos. 

About Level Up

The course is developed under the framework of the EU-funded Level up. Level Up aims to empower the labor force of European SMEs in digital competencies, through the development and provision of short-term and industry-oriented training courses targeting SMEs and job seekers, focusing on the following key capacity areas: Cybersecurity, Data Literacy, Data Analytics, Artificial Intelligence, microelectronics / microcontrollers, Internet of Things, 3D printing and 3D modelling, cloud and programming.