The "Digital Marketing for Cultural Organisations" course is a MOOC designed within the RECREATE project. If you are a cultural organisation looking to boost your digital presence and attract more visitors to your exhibits and events, this course is made for you.
In this comprehensive online training, you'll learn the strategies and techniques needed to effectively market your cultural organisation in the digital age. From social media and email marketing to search engine optimization (SEO) and online advertising, you'll gain a thorough understanding of the digital marketing landscape and how to make the most of it.
This course is designed for cultural organisations of all sizes and types, including museums, galleries, theaters, festivals, and more. Whether you're a seasoned marketer looking to brush up on your skills or a newcomer to the field, you'll find the content engaging and informative.
Course Programme and Structure
The Digital Marketing for Cultural Organisations course is broken down into several modules, each covering a different aspect of digital marketing. These modules include:
- Introduction to Digital Marketing: An overview of the digital marketing landscape and its importance for cultural organisations.
- Website Optimization: Tips and tricks for optimizing your website to attract more visitors and improve your search engine rankings.
- Content Marketing: Strategies for creating and distributing compelling content to engage your audience and build your brand.
- Social Media Marketing: How to use social media platforms like Facebook, Twitter, and Instagram to connect with your audience and promote your cultural organisation.
- Email Marketing: Best practices for using email to stay in touch with your audience and promote your events and exhibits.
- Online Advertising: How to use paid advertising channels like Google Ads and Facebook Ads to target your audience and drive traffic to your website.
Each module includes interactive learning activities and quizzes to help you reinforce your understanding of the material. You'll also have access to a range of downloadable resources, including templates and checklists, to help you apply what you've learned to your own cultural organisation.
The Digital Marketing for Cultural Organisations course is entirely online and self-paced, allowing you to learn at your own pace and on your own schedule. The course is available in English and is open to cultural organisations from across the European Union.
Upon completion of the course, you'll receive a digital certificate to showcase your newfound digital marketing skills. You'll also have the opportunity to connect with other cultural organisations from around Europe and share your experiences and insights.