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Good Practices

The Creative Audiovisual Lab for the Promotion of Critical Thinking and Media Literacy is a cross-border project, running in 6 European countries: Croatia, Belgium, Spain, Greece, Lithuania, and Italy. Funded by Erasmus+ and coordinated by ALL DIGITAL, the project's goal is to enhance critical thinking and media literacy amongst learners, parents and educational staff. In Croatia, project activities are managed by the Centre of Technical Culture Rijeka (CTC Rijeka). The project started in 2021 and is set to finish in January 2024. 


CrAL targets young people between the ages of 14 to 19, and especially those youngsters with insufficient media literacy skills. The aim of the project is to offer the necessary tools and knowledge to 'digital natives' and thereby improve their understanding of the world they live in, as well as their media literacy and critical thinking skills. But why digital natives? 

Generation Z falls within this category of digital natives. But even though youngsters grew up with digital technologies, this does not necessarily mean that they are tech savvy by default. Digital natives grew up in a world where audiovisual online content is everywhere: and even though they interact with technology every day, they often lack the ability to think critically and assess the information they receive. This is very much the case with content coming from media - and they often risk becoming victims of disinformation, especially in view of the limitless amount of information one can find online. 

Objectives and aims 

CrAL is not just aimed at young people, but also at the whole community, which engages with them every day. For example, the project aims to train also teachers in secondary schools, as well as training providers from vocational and non-formal environments, supporting them in empowering their students to think critically and assess the quality and relevance of the information they find online. Parents and school admin staff are also involved. As such, the project's goals are to: 

  • Improve the knowledge and training of teachers and parents so that they know how to educate students in creative audiovisual reading, writing and content creation, with a focus on media literacy. 
  • Offer a blended course, following a sound methodology for creative audiovisual writing and reading, together with online video lessons via the CrAL virtual platform for teachers and trainers in each of the 6 European countries the project is running in. 
  • Empower students to critically interpret, assess and produce audiovisual content, enhance critical thinking and promote the development of media literacy competences and skills. 
  • Create an Audiovisual Literacy programme, which rests on critical and out-of-the-box thinking. 

Why is this a good practice? 

The project is based on the good practice “Creative audiovisual writing and reading”, developed in Italy and scales it up further to encompass 5 different education systems and contexts in Croatia, Greece, Italy, Lithuania, and Spain. Through this methodology, it sets up an innovative training path that teachers and trainers in other countries can adapt and follow, both in secondary schools and in non-formal education. The project has a strong international dimension too: the training course developed will be available in several languages, and this includes multilingual and multimedia educational content. 

Under CrAL, 60 teachers will undergo training as of September 2022, over the course of 5 weeks in a blended format. The outputs of the project are expected to reach another 250 students (50 in each of the 6 EU Member States), who will improve their critical thinking skills as well as their ability to create different types of audiovisual content. Another key aspect is sustainability: and the CrAL online platform maximises the project's impact by making multimedia content available and accessible for all, free of charge. 

As such, the project facilitates the acquisition of digital skills, but also soft skills, following the competences of the EU DigComp framework: Communication, Collaboration, Creativity, Problem-solving, etc. CrAL is also designed with vulnerable people in mind, and promotes the social inclusion of disadvantaged groups such as migrants. It also increases public awareness for schools, education systems, teachers, parents and related communities, focusing on the value of audiovisual content as a means to develop critical thinking and digital inclusion. Its transnational dimension is reflected in the diversity of the partners taking part in the project, who include also EGInA and the Istituto Centrale per I Beni Sonori e Audiovisivi (ICBSA) in Italy, the Universitat Autònoma de Barcelona (UAB) in Spain, the Hellenic Open University (HOU) in Greece, and the Langas į ateitį association in Lithuania. 

The project is co-financed by the Executive Agency for Education, Audiovisual and Culture of the European Commission, the Office for Associations of the Government of the Republic of Croatia and the Agency for Electronic Media.

Good practice details

Target audience
Digital skills in education.
Digital skills for all
Digital technology / specialisation
Digital skill level
Geographic scope - Country
Industry - field of education and training
Information and Communication Technologies (ICTs) not further defined
Geographical sphere
International initiative
Type of funding
Start date
End date