Online Branding and Communication for Employees

A new distance training programme for employees starts at the International University with the title: ‘Online Branding and Communication’.

The aim of the program is to provide the beneficiaries with the necessary knowledge and skills to support the marketing and public relations department of the company in its effort to move from the traditional to the modern form of marketing, to support the vision and objectives of the business and to operate effectively within working groups. At the same time, after the monitoring, participants will be able to conduct market research, identify the target group and select techniques for its approach, design a comprehensive digital advertising plan, formulate the strategy for the promotion of products in local and international markets and formulate pricing policies according to the specificities of each market.

Programme modules

Key principles of effective marketing

The beneficiaries will acquire the necessary knowledge and skills to support the marketing and public relations department of the company in order to move from the traditional to the modern form of marketing, to support the vision and objectives of the business and to operate effectively within working groups. In addition, to conduct market research, identify the target group and select techniques for its approach, design a comprehensive digital advertising plan, formulate the strategy for the promotion of products in local and international markets and formulate pricing policies according to the specificities of each market.

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the concepts and functions of modern marketing and at the same time the importance of market research, the need to segment it and the delimitation of the target market. In addition, he will be aware of the axes on which successful marketing is based and the dramatic changes that have taken place in recent decades in modern marketing with the development of new technology.

Digital marketing tools

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the principles and functions of online marketing. At the same time, it will understand the importance of the marketing mix and the concept of online branding. In addition, he will be aware of the use of all means of implementing digital marketing, as well as the electronic management of customer relationships.

Branding of products and services

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the importance, characteristics and ways of operating the brand in the marketplace. As well as being fully aware of the advantages or disadvantages of a brand, its creation, as well as the importance of the color and logo chosen. Also understand the function of Marketing Mix in branded products, as well as the reasons why a business chooses to be behind a set of other branded brands.

Digital advertising

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the ways in which a website becomes dynamic and effective. He will get to know the concepts of AdWords, the importance of using Web Analytics and Google analytics, website optimisation and SEM applications. He will also understand the meaning and methods of advertising through the forms of e-marketing.

Social media marketing

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the function and communication capabilities of social media today. Based on the above concepts, he will understand the methods of identifying and attracting the target group and analysing the results of a campaign on social networks. Finally, he will know how to use social media to deal with a crisis in the business.

International trade and export marketing 

Purpose-Objectives: The purpose of the module is for the beneficiary to understand the environment that governs international trade and the conditions that determine the strategy and methodology of international marketing. In addition, he will understand the process of international market research, international consumer behaviour, the concept of international branding and the procedures for entry into foreign markets.

The program has a duration of 16 hours and the mode of evaluation How to assess the knowledge and skills acquired by the program will take the form of self-assessment questions in multi-choice format and exercises.

For more information please visit the following link.