SUSTAGRI4.0 E-Course on Digital Marketing for Sustainable Agribusinesses

SUSTAGRI4.0, an Erasmus+ initiative, is currently introducing a specialized e-course dedicated to digital marketing strategies tailored for sustainable agri-food enterprises. The comprehensive training program is structured into five modules and covers topics like sustainability, entrepreneurship, digitalization, and storytelling. 

Objectives of the course

The SUSTAGRI4.0 e-course has four main goals. Firstly, it aims to empower local farmers and sustainable agriculture businesses with knowledge in online marketing and branding. This includes digital marketing techniques and storytelling to connect with clients. 

Secondly, it provides agriculture students, farmers, and agribusinesses with a deep understanding of Agriculture 4.0 and digitalization, enabling them to use advanced technologies for sustainable practices. 

It also benefits food entrepreneurs by offering insights into sustainable practices, including consumer trends and environmental impact management. 

Lastly, the course supports Vocational Education and Training (VET) trainers in teaching digital and marketing skills to agriculture students, addressing contemporary sector challenges and preparing the next generation of agricultural professionals.

Modules of the course

The e-course is composed of 5 modules on different themes with a total of 46 lessons. Participants can choose modules based on their interests and needs, with no particular order. Each lesson lasts about 10 minutes and is available in English with subtitles in Spanish, Greek, and Italian.

The first module on Sustainability is already available for viewing on a weekly basis. Every Monday in the upcoming weeks, new modules will be introduced and accessible for viewing:

• Sustainability
• Entrepreneurship
• Digitalisation
• Storytelling
• E-commerce Platform and SUSTAGRI 4.0

Unlock a sustainable future through digital prowess with this transformative course. Join now and cultivate your agri-business success!